Australia’s leading experiential tourism group, Journey Beyond, boasts a platter of hand-crafted, perfected travel experiences across its brands, including The Ghan, Indian Pacific, Cruise Whitsundays, and more.
Translating these experiences digitally needs to be done carefully and selectively – we created a highly visual, stunning website that still ticks all the boxes for load times and accessibility.
Diverse target audience
With a huge demographical range, careful planning needed to take place with the build of the Journey Beyond website. Utilising supplied design material, we engaged in several rounds of usability analysis and user experience testing; ultimately producing an end product that looks elegant, feels natural, and positions the brand in the best way possible.
Scope of work
Content management system
UI / UX testing